Live A Story You Love
I grew up in an extroverted Italian family and we spent many meals around the dinner table talking and taking turns telling stories. It was a good day when you had a story to add to the mix. There was a certain thrill with guiding the dinner conversation, having everyone’s eyes on you and for a few minutes, our very loud and boisterous family actually listening to you. Telling stories was a chance for our family to share emotions, root for each other and create connectedness.
I went on to get my degree from Florida State University in Interpersonal Communications, the science of communication completely fascinates me. The fact that a good story can cause your brain to release chemicals that make you feel empathy, love and happiness is amazing. Crafting a great story reaches the humanness in us and can motivate behavior.
The more we learn as scientists the more it reinforces what I experienced as a kid. It’s a thrill to craft a great story.
Let's tell your story.
The part of the process we spend think tanking goals to determine which creative direction the project will take. A successful project has a strategy at its core, so before we shoot a frame or set up a light, we develop a budget, and figure out talent and locations. Ensuring that you love your video requires that every bit of creative direction and production is geared towards your goals.
The shoot days or days on set. This is when you’ve got all the cameras, sound devices, and lighting equipment armed and ready to go. It is less stressful knowing you have all the locations, talent, and other resources squared away, but things do sometimes go sideways. My personal favorite stage of production, this is where we get to have fun- yes, you too! Being on set is magical. Surrounded by all the tools that will inevitably turn your vision into reality is just mind-boggling and always an adventure.
The power of editing, this is where the magic happens. All the hard work put into getting the resources needed for production, and later capturing it all on film, now depends on the magic of the editor. The editor literally takes all the footage captured during production and pieces it all together according to the guidelines defined by the client and the director. Editing can take anywhere from 1 to 30 days depending on the scale of production and the amount of extra graphics, color correction or special effects needed.